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		<title>The Rise of the Amateur Professional</title>
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		<pubDate>Wed, 16 Apr 2008 04:09:17 +0000</pubDate>
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		<category><![CDATA[charles leadbeater]]></category>
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		<description><![CDATA[In this deceptively casual talk, Charles Leadbeater weaves a tight argument that innovation isn&#8217;t just for professionals anymore. Passionate amateurs, using new tools, are creating products and paradigms that companies can&#8217;t. He describes the rising role of serious amateurs (&#8220;Pro-Ams,&#8221; as he calls them) through the story of the mountain bike. Running Time : 19]]></description>
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